WomanUp & Pitch
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Business Plan and Pitch Competition

The WomanUp & Pitch Business Plan and Pitch Competition is a funding opportunity for women who wish to start or grow an existing for-profit business. Entry applications will be accepted starting in September and three virtual contests will be held in 2021. Thirty total finalists will be selected, ten in each location, divided into two categories: growth and lifestyle. All finalists receive support services and technical assistance. Winners in each category at each location will be awarded cash prizes as follows:

1st Place — $10,000
2nd Place — $5,000
3rd Place — $2,500
Audience Choice — $1,000 (One winner per location)

The top thirty finalists are connected to advisors, coaches and mentors who provide professional services and expert advice as the women create viable business plans and prepare to take the stage to pitch their idea to a panel of business experts and an audience of other entrepreneurs, small business owners, potential investors, and business and community leaders. The business plans, reviewed in advance of the pitch by each judge, account for 60% of the final score; the pitch accounts for 40%. Businesses must be at least 51% women-owned.

Important Dates
September 24 – Application Process Opens (2-page concept paper and $20 application fee)
October 21 – Application Process Closes
January 28 – Grand Rapids Virtual Pitch Competition*
February 4 – Jackson Virtual Pitch Competition*
February 16 – Detroit Virtual Pitch Competition*

*All competitions will be virtual; however, applicants are highly encouraged to pitch in the region their business is located.

For questions regarding the application process or competition, please contact info@miwf.org or call 616.765.4515.

Women’s Entrepreneurship Initiative is Sponsored by