Learn how to connect to more customers and clients online AND grow your Southwest Detroit-based business.

Starts July 9, 2024 | Deadline to apply is 5 p.m. EST, June 27, 2024

Are you a Southwest Detroit-area small business or a budding entrepreneur looking to expand your digital marketing skills to grow your business? Do you need a new business website, but don’t know where to begin? 

Bridging the Digital Divide – Southwest Detroit, a Michigan Women Forward 6-month business training program sponsored by The Kresge Foundation and offered in partnership with the Southwest Detroit Business Association, will help you develop these essential business skills – and more!

Program Details

This free six-month business education program led by Katrina Turnbow-Marion of Kanopi Social offers select Southwest Detroit businesses the chance to learn foundational knowledge to boost your business’ digital profile. The program will give participants the tools to:

  • Create a business website with online infrastructure setup
  • Understand the landscape of digital marketing, including set up of accounts, strategy, reporting and sales
  • Learn the digital platforms needed to grow your business
  • Organize your digital assets and information
  • Build your team roles and responsibilities
  • Get your business online with a Google Business Profile
  • Discover your audience
  • Define your measurement plan
  • Develop your online brand story
  • Refine what you are selling and how to get discovered online
  • Learn the fundamentals of Wave accounting
  • Develop a content marketing plan
  • Manage the logistics of running your business online
  • Understand analytics and develop industry reports

PLUS! Engaged cohort learning program participants will receive a free tablet during the six-month program. Graduates of the program will receive a Certificate of Completion. 

Program Dates / Time / Location

  • In-Person Welcome/Orientation: The program begins with an in-person welcome/orientation from 9-10 a.m. on Tuesday, July 9, 2024 at a Southwest Detroit location TBD.
  • Subsequent Sessions: Weekly 90-minute virtual sessions will be held from 8:30 a.m.-10 a.m. on Tuesdays. In addition to the in-person welcome/orientation, there is a mandatory in-person session on Oct. 8, 2024 (location TBD) and in-person program certification presentation from 9-10:30 a.m. on Dec. 17, 2024 (location TBD).

Program Requirements

To qualify for Michigan Women Forward’s Bridging the Digital Divide – Southwest Detroit business training program, you must have operated a business for AT LEAST ONE YEAR within the following Southwest Detroit ZIP codes/neighborhoods:

  • Delray: 48209
  • Hubbard Richard: 48201, 48208
  • Mexicantown: 48209, 48216, 48210
  • Michigan-Martin: 48210
  • Springwells: 48209
  • West Vernor-Junction: 48209
  • West Vernor-Lawndale: 48209

Space is limited, so APPLY TODAY! The bridge to increasing your digital business skills is a click away …

Questions? Contact Tanesia Greer, Business Development Manager, at tgreer@miwf.org or 313-962-1920, ext. 204.

Sponsored By:

Program Partners: