Emily Henao | Women to Watch Honoree
- Year: 2026
- Location: WomanUp and Celebrate West Michigan
Vice President of Marketing for Meijer
Emily Henao is the Vice President of Marketing at Meijer, a privately-owned and family-operated Grand Rapids, Michigan-based retailer that operates more than 500 supercenters, neighborhood markets, Meijer Grocery and Express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin.
Emily joined Meijer in 2015, and has since led multiple teams and functions spanning e-commerce, loyalty, brand communications, media strategies, personalization, and targeted marketing.
In her current role as Vice President of Marketing, Emily leads the planning & creation of Meijer’s brand voice and experiences. She oversees marketing functions such as branding, in-store experience, enterprise and social media, voice of customer, regional strategies, and payments.
In her previous role as Vice President of Digital Experience, Emily led Meijer’s 5-year ecommerce strategy, after having launched the new mPerks program in 2023 as Director of Customer Loyalty. The new program improved the program’s value and personalization for Meijer customers.
Before her career in retail, Emily spent 12 years in the advertising industry, leading Account Management & Strategy teams at Ogilvy, Saatchi & Saatchi, and Arnold Worldwide on global and national brands. Emily was recognized as a Top Women in Grocery “Rising Star” in 2018 and 2023.
Emily holds an Executive MBA from the University of Michigan’s Ross School of Business. She is a Meijer representative within Women in Retail, is Vice President of her Homeowner’s Association board, and is a proud member of the Board of Directors for Broadway Grand Rapids.
