WomanUp & Pitch 2025 Finalists

Belinda Beard, EggRollDiva

EggRollDiva is a woman-owned minority-owned food truck in Southeastern Michigan specializing in a variety of freshly rolled, gourmet egg rolls. Flavors range from savory southwestern chicken egg rolls, cheeseburger egg rolls, corned beef egg rolls, and crab rangoon egg rolls as well as our peach cobbler dessert egg rolls. EggRollDiva egg rolls are the best egg rolls you’ve ever had!

Kimberly Jones, Epic Infants

Epic Infants’ baby wet wipes support a baby’s health and well-being while being eco-friendly.  Their baby cleansing wipes are organic, paraben-free, alcohol-free, and flushable. The company plans to expand its product line within five years to include bottles, bibs, pacifiers, and some infant clothing items.

Judith Pagryzinski, Core (LP)

Core (LP) is Oakland County’s premier Lagree Fitness studio providing a high-intensity, low-impact Pilates-inspired workout on the revolutionary Megaformer. At Core (LP) we strengthen, tone, lengthen and tighten muscles while at the same time increasing endurance, balance, and flexibility.

Taylor Reed, Good Vibes Good Times

Good Vibes Good Times is a family, maternity, newborn, and children photography company located serving metro Detroit.

Marcella Bluth, Imma’s Market

Imma’s Market is focused on creating a neighborhood destination that offers food in an equitable, accessible, and affordable way. Through thoughtful consideration of residents of NW Goldberg and the surrounding areas, Imma’s Market plans to set a new standard for neighborhood grocery access and small business community engagement.

Clarice Cochran, The Calm Cube

The Calm Cube is a dedicated space in Detroit promoting preventive mental health practices in a way that’s enjoyable and engaging for children aged 5-12. Our mission is to empower children to develop resilience, emotional intelligence, and positive coping strategies from an early age.

Jennifer German, Integrate Ed

Integrate Ed is developing a unique video game designed to teach human anatomy integrated with systems physiology and some biochemistry. The game aims to provide an interactive and immersive supplement to traditional medical school education methods.

Christian Hawkin & Courtney Larvadain, Regeily

Regeily’s skincare collection is carefully curated with purposeful ingredients and all-natural essential oils. Each of our body care products is crafted with passion and expertise by an experienced esthetician and has a specific intention to rejuvenate and nourish your skin.

Faith Fells, Nurtured

At Nurtured, we believe wellness is more than just a routine; it’s a way of life. We’re here to help you care for your mind, body, and soul with thoughtfully curated services that prioritize your well-being. From plants that breathe life into your space to Pilates sessions that strengthen and center you, to provisions that nourish inside and out, we are dedicated to helping you feel your best.

Shonna Amos, EWP Coaching and Consulting

EWP Coaching and Consulting is a people-centered consulting firm whose mission is to help organizations and entrepreneurs with small businesses develop professional and leadership skills that will help your teams achieve new heights.

Kelly Carlin, Off The Wheaten Path

Off The Wheaten Path offers a range of delicious, homemade, gluten-free, and allergy-friendly baked goods, including cinnamon rolls, brownies, donuts, and cakes.

Emily Dodds, Immaculate Home

Immaculate Home is a luxury home and lifestyle management company that offers home organization, personal shopping, errands, laundry, outdoor maintenance, and more.

Malorie Lakosky, Wellness Weirdos

Wellness Weirdos creates personalized, tech-based solutions to connect people recovering from an injury to the practices and people that will help them heal happily.

Ja’Maiya Ryan, Ryan Studio & Company

Ryan Studio & Company specialize in crafting exquisite handbags, tote bags and cross body bags. Founder Ja’Maiya Ryan’s vision revolves around crafting timeless, luxurious pieces while ensuring accessibility, believing that elegance shouldn’t come at an exorbitant price. Each creation is an embodiment of her commitment to blending opulence with affordability.

BreAsia Hamlin, Michigan Homebuyer Academy

Ashley Kirby, Turkey Bob Books

Turkey Bob Books is a children’s book author and publisher.

Jamie Kramer, Earthly After

Earthly After offers comprehensive grief support to serve as a guiding light for those on a grief journey, assisting in coordinating memorials and experiences, and discovering meaning with touchstones to honor the memories of those we’ve lost.

Sarah Trumble, The Job Applicant Perspective

The Job Applicant Perspective’s mission is to create a transparent, accountable, and equitable hiring ecosystem that empowers both job seekers and employers. Its goal is to enhance hiring practices, reduce inefficiencies, and ensure that every stakeholder benefits from a fair, open, and honest job market.

Emily Williams, RADD Foods

RADD Foods makes dairy-free imitation cheese products in flavors like Frank’s RedHot and Tangy Ranch. Melty hot or not, you’ll be reaching for RADD, even if you’re a lactose lover! 

W.E. DaCruz, The Mushroom Angel Company

The Mushroom Angel Company’s mission is to create whole foods made from mushrooms that cut and bite like meat, but taste like veggies.

Lisa Mislevy & Anna Sherman, Keto Katz Bakery

Keto Katz Bakery makes keto, gluten and sugar-free treats and meals.

Monica Randles, Nutcase Vegan

Nutcase Vegan makes the most flavor-filled, highest quality whole-food, plant-based, certified organic “meats.” Omnivores and plant curious people are always thrilled at the flavor.

Renee Sorgi, Free and Simple Foods

Free & Simple Foods offers gluten-free, nut-free, allergy-friendly granola and crackers making it a healthy snack option for your entire family to enjoy. We’re school-safe and kid-approved!

Alicia Wilson, Mindo Chocolate Makers

Mindo Chocolate Makers is a small-batch bean-to-bar chocolate maker that sells homemade chocolate and offers tours, tastings, and classes.

Danielle Brown, Yumaste Mindful Bakery

Yumaste Mindful Bakery makes delicious desserts with premium ingredients, infused with adaptogens, and packaged with a positive affirmation or meditation for a truly holistic dessert experience. 

Cynthia Hines, Pawpaws Pickles

Pawpaws Pickles craft pickles that bring joy to your taste buds — even for the pickiest pickle eater. Whether you love tangy, sweet, or spicy flavors, our pickles are made with care to provide a delightful experience in every jar.

Reyna Masko, Reyna’s Michelada Mix

Reyna’s Michelada Mix is a high-quality tomato-based blend of all natural ingredients that creates the best-tasting Michelada. Take all the work out of mixing different ingredients with this premade mix by just adding your favorite light beer. The Michelada is also known as the Mexican Bloody Mary.

Jenya Semenkova, Ptashka

Ptashka’s mission is to create the most delicious and high-quality crepes using only natural ingredients. We are passionate about creating a product that not only tastes amazing but also aligns with our core values of sustainability, health, and wellness. 

Lydia & Zoey Heyn, Zo’s Mini Donuts

Zo’s Mini Donuts is your go-to donut shop dedicated to serving fresh delicious donuts at an affordable price.

First Place — Established Business

Sarah Feldman, Bespoke By Feldman

Bespoke by Feldman offers handmade leather products including earrings, passport holders, tote bags, pet products, and more.

First Place — Startup Business

Tanvi Gadamsetti, BRCĒ

BRCĒ is revolutionizing the sneaker scene and athletic gear with cutting-edge innovation in performance-wear, lace technology, and sustainable fashion.

Second Place — Established Business

Audrina Hampton, Hampton Aquatics and Fitness

Hampton Aquatics believes aquatic programs should be accessible to everyone. That’s why we’re dedicated to providing affordable and effective aquatic programs to our community.  Aquatic Safety is our No.1 priority and we implement safety in every program.

Second Place — Startup Business

Nicolena Stubbs, Black Eden Brews Coffee Bar & Pop Up Shop

Black Eden Brews Coffee Bar & Pop Up Shop is a seasonal community breakfast & coffee hang out located in Idlewild. They serve coffee, teas, pastries, homemade jams, breakfast, and fresh fruit smoothies.

Third Place — Established Business

Deardra Westfall, Nature’s 92

Nature’s 92 is your one-stop-shop for all things sea moss! Our mission is to help you reach peak health through holistic options. We believe that Mother Nature has provided us with everything we need to thrive, and we want to make sure that everyone has access to these natural remedies, no matter their budget.

Third Place — Startup Business

Yash Ramchandani, T100 Pro Bars

T100 makes real, natural, nutritious granola bars using no artificial, processed, or refined ingredients.

Finalist — Established Business

Shane Gowdy, SG Brand Management

SG Brand Management creates growth for brands via elevated content, consistency, and data-driven strategy.

Finalist — Established Business

Christina Kalfaian, Papa’s Kitchen

Papa’s Kitchen Dressings feature fresh Mediterranean herbs and spices for an authentic Greek taste and experience. From the iconic Pink Greek Dressing to Papa’s Creamy Dill Dressing, you are going to love them all. Papa’s Kitchen’s Dressings don’t just taste great, they turn salads and veggie trays into an experience.

Finalist — Startup Business

Valentina Sgrillo, CocoMar

CocoMar offers the first coconut water-based protein shake, bringing authentic Brazilian flavors to your fitness routine.

Finalist — Startup Business

Tonya Williams, Love Spark

Love Spark is Michigan’s premier date-planning service. We are here to take the time, stress, confusion, overwhelm, decision fatigue, and work out of date planning to help couples reconnect.

First Place — Established Business

Tiffany Wood, Precision Syrups

Driven by a desire to foster shared experiences and connections, Precision Syrups aims to bring people together through the art of flavor. Their syrups are designed to elevate cocktails, mocktails, and culinary creations, creating lasting memories.

First Place — Startup Business

Ana Olson and Angelita Valdez, Las Amigas Tequila

Las Amigas Tequila specializes in producing high-quality tequila made from Blue Agave, sourced directly from Tequila, Mexico. This product aims to serve an underserved market — tequila enthusiasts looking for an authentic, premium, and culturally-driven spirit that embodies female empowerment.

Second Place — Established Business

Ellie Mitchell, Bead & Powwow Supply

Bead & Powwow Supply, founded in 2011, is a small, Indigenous-owned business focused on promoting and encouraging Indigenous arts, crafts, and fashion. In 2023, the business expanded to a brick-and-mortar store in Grand Rapids, which offers apparel from various Indigenous-owned clothing brands, Native print fabric, banding, ribbon, art supplies, craft supplies, sewing supplies, and more.

Second Place — Startup Business

Amy Underwood, Health Elevated

Health Elevated offers concierge pelvic health services to help women find immediate relief from pelvic floor dysfunction like painful sex, leaky bladders, constipation and so much more!

Third Place — Established Business

Tamiko Teshima, Duncan Lake Speech Therapy

Duncan Lake Speech Therapy’s mission is to empower and affirm our clients and their families to achieve their personal communication goals through client-centered speech-language services.

Third Place — Startup Business

Jackie Yates, CM Parker Media

CM Parker Media specializes in voiceovers, storytelling, and media creation, including podcasts and videos. Trusted by Nike, Spotify, and Pfizer, we craft impactful media for marketing, e-learning, and beyond.

Audience Choice — Startup Business

Rachel Berkal, Vetr Health

Vetr brings the vet directly to you. We provide comprehensive & affordable primary care so your pets stay healthy … and we do it all in your home!

Finalist — Established Business

Jasmin Closson, Juniper Marketing

Juniper Marketing is a boutique marketing agency specializing in human-based marketing for women and minority-owned businesses. We are a team of five — a copywriter, graphic designer, event coordinator, virtual assistant, and myself as the founder and project manager.

Finalist — Established Business

Becky Ray, Arise Coaching & Athletics

Arise Coaching & Athletics provides personal training and small group classes in a private training facility, focusing on enhancing the individual’s strength and conditioning, with a pain-free performance emphasis.

Finalist — Startup Business

Shalon Rankin, Rankin Playhouse

Rankin Playhouse is proud to introduce Muskegon Heights’ first Montessori-inspired in-home daycare, bringing high-quality, hands-on early childhood education to an underserved community. Serving children from birth to age 5, we foster curiosity, independence, and a love of learning through a nurturing environment that builds critical skills.