Michigan Women's Foundation

 

Southeast EYOU: March 14, 2018 at Walsh College, Troy Campus, 8:30am-4:00pm 

Keynote Speaker 

Tonya Bailey headshot.png

Tonya C. Bailey, President & Lead Consultant, TCB Consulting, LLC

Tonya is a sought after speaker, workshop presenter and personal development coach. She combines heartfelt inspiration, humor and practical strategies to drive change. With over 20 years of experience in higher education administering student support initiatives, providing instruction and successful at various leadership roles, Tonya’s passion is to assist individuals from diverse backgrounds to excel beyond their potential.

 

Schedule

8:30 AM – Registration, Breakfast, Networking

9:00 AM – Welcome & Keynote

10:30 AM – Breakout Session 1

Marketing/Social Media                                                                                     

You know you need help with marketing your business, but you don't know where to begin. The good new? You are not alone. Sure, you may be passionate about your business, but are you connecting with your customers? This session is designed for every level of entrepreneur who wishes to supercharge her marketing efforts. 

Presented by LaTtoya Cunningham, Founder & Creative Director, Posh PR & Events, LLC

Branding Yourself 

You’ve heard of branding and you know it’s important, but how do you actually develop and maintain a successful professional brand, both in your marketing efforts and online? How is the personal branding process different for women entrepreneurs? Learn how and where to promote your brand, demonstrate subject matter expertise, and develop strategies for future growth. 

Presented by Lisa Vallee-Smith, CEO & Founder, Airfoil

Know Your Customers 

Do businesses really know their customers? How do you use target marketing based on key segmentation strategies? What are the key factors and how do they impact attracting new customers while retaining existing ones?
This session will provide you with ideas on how to attract and retain customer relationships profitably.

Presented by Mark Lee, President & CEO, The LEE Group (TLG), MI, LLC

Know Your Numbers      

This session will teach you the importance of knowing, understanding, and LOVING your financials. It will include some best practices on cash flows as well as an example financial statement.

Presented by Derrin Leppek, Director, Center for Social Entrepreneurship, University of Detroit Mercy 

Patents and Intellectual Property

In this session, explore the what, why and how of protecting your brand and yourself. Topics will include the implications of trademarks and intellectual property on your business as well as setting up a business entity. 

Presented by Wyatt Istvan-Mitchell, Senior Counsel, Warner Norcross + Judd LLP

11:30 AM - Breakout Session 2

Marketing/Social Media

You know you need help with marketing your business, but you don't know where to begin. The good new? You are not alone. Sure, you may be passionate about your business, but are you connecting with your customers? This session is designed for every level of entrepreneur who wishes to supercharge her marketing efforts. 

Presented by Brenda Meller, Owner and Marketing Consultant, Meller Marketing

Branding Yourself 

You’ve heard of branding and you know it’s important, but how do you actually develop and maintain a successful professional brand, both in your marketing efforts and online? How is the personal branding process different for women entrepreneurs? Learn how and where to promote your brand, demonstrate subject matter expertise, and develop strategies for future growth. 

Presented by Lisa Vallee-Smith, CEO & Founder, Airfoil 

Know Your Customers 

Do businesses really know their customers? How do you use target marketing based on key segmentation strategies? What are the key factors and how do they impact attracting new customers while retaining existing ones?
This session will provide you with ideas on how to attract and retain customer relationships profitably.

Presented by Mark Lee, President & CEO, The LEE Group (TLG), MI, LLC

Know Your Numbers

This session will teach you the importance of knowing, understanding, and LOVING your financials. It will include some best practices on cash flows as well as an example financial statement.

Presented by Alexis Dishman, Director of Lending, Education at IFF (CDFI)

Patents and Intellectual Property

Presented by Wyatt Istvan-Mitchell, Senior Counsel, Warner Norcross + Judd LLP

Lunch - 12:15 PM 

Paula Tutman 

Funding Sources/Options Panel 

Panelists will discuss various forms of funding available to women entrepreneurs as well as the requirements thereof.

Facilitator:

Pam Martin

Panelists:

Erin Grant

Dr. Joyce Suber, Executive Director, Women’s Entrepreneurial Initiative, Michigan Women’s Foundation

Jason Barnett

Angelia Sharp, Small Business Lender, Detroit Development Fund

PANEL DISCUSSION: Where Are They Now?                           

Listen to a candid conversation among past Entrepreneur YOU Competition winners and what has changed for them personally and with their business.

Facilitator:

Danielle Milner Brehmn, Partner, DO:BETTER

Panelists:

Yvette Jenkins, Founder, Love, Travel, Imports

Deana Wojcik, Co-Founder, The Mushroom Factory

Afternoon Keynote 

Amanda Lewan

Closing Remarks - 3:45 PM